The challenge
The challenge was to design the mockup of homepage of empire state building website
Research/ Empathize
The designer of ESP
Bussines goals
Users
Competative analysis
Bring to life
UI design exploration
Hi fi Mockups
Verify
Test assumptions
Iterate
Ideate
Low -Fi sketches
Information Architecture
Specify
specify goals
Priortize features
Process
Intial thoughts
Why , who, how ?
Why empire state building
Who designed empire state building website?
What were the designer or team thinling ?
How and what are the decision were taken?
Meet the Designer
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Make a living
with Subs
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