Hello! I am Renuka
The challenge was to design the mockup of homepage of Empire state building website
G
Goals
Goals achieved
#1 Improving the UX so buying ticket would be intuitive.
#2 Designing the user inteface so that it closely resembles with Empire state building
#3 Users feel excited to buy the ticket.
Buying Ticket became intuitive
With Clear CTAs
By providing enough support to make descisions
Quick info to make quick decision
Giving relevent information is crucial for users to make an informed decision.
Create Excitement
Adding motion always spread some magic.
Experience the ESB
I decided to keep the color and few other design elements same as they give users a close experience of the building.
Empathize
The designer of ESB
Business goals
Different users
Competitive analysis
Specify
Define persona
specify goals
User flow
Designer's hat on
Low fi sketches
Bring to life
UI design exploration
typography
color
layout
Is it working ?
Verifying with testing
Process
Why, who, how ?
Yes she was the lead designer of ESB( Empire state building website)
What happens next
I started narrowing down the goals and then ideating.During ideation phase I also researched websites of various
famous iconic buildings around the world. That gave me many ideas and I was able to design creatively. I also tested the
Mockup with 1 user to understand what works and what not. Then I iterated the designs.
What's missing
I wanted to design for mobile screen as well but I had to keep the timeline in my mind. I started with website design
because I wanted to build the familiarity around the website and its goal. Also which user flow is most crucial to build
in order to achieve goal effectively.I am completely aware that this website is opened often on a phone rathar on a desktop.
Final thoughts
Doing research and being able to find the interview of the designer who did the redesign of the website really helped me.
If I had more time I would definetly started with some usability testing.
I am excited to talk about the research I did, how I narrowed down the goals and what challenges did I face.
Thanks for reading. Hopefully we talk soon.